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The Great Smoky Mountain Journal

Staff, Wire Reports

Posted: Tuesday, January 01, 2019 02:20 PM

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Country Artist Charlie Daniels Not Happy With Taco Bell's New Ad Campaign

Charlie Daniels isn’t too keen on Taco Bell’s new ad campaign.

The country artist, perhaps best known for the 1979 hit “The Devil Went Down to Georgia,” took to Twitter on Monday night to admonish Taco Bell for joking about the Illuminati, presumably after he became aware of the Tex-Mex chain’s new commercials for its $1 menu.

Charlie Daniels

Hey Taco Bell
The Illuminati is not a frivolous subject
10:32 PM - Jan 8, 2018
1,817 1,817 Replies 14,000 14,000 Retweets 39,445 39,445 likes
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“Hey Taco Bell,” tweeted Daniels, 81. “The Illuminati is not a frivolous subject.”

Taco Bell’s ad campaign — which centers around a fictitious “Belluminati” filled with cloaked, ominous figures — first debuted in mid-December, shortly after the restaurant announced plans to add 20 new $1 items to its existing value menu through 2018. The commercials also depict the “Belluminati” as a secret society that controls the $1 menu from their hidden headquarters, clearly mocking the idea of a secret society of power-players and influencers controlling modern society.