Most TV critics are
savaging Megyn Kelly over her “Today” show debut, and the nature of
their carping is rather revealing.
They seem to believe that she was one person at Fox News, and is now
another person at NBC, and therefore she must be a phony.
And I can tell you, as a former colleague, that is flat wrong.
Any television star is fair game, and NBC is obviously taking a gamble
by relaunching Kelly as a morning-show personality. A number of talented
journalists, from Katie Couric to Anderson Cooper, didn’t make it as
daytime hosts. And sure, it remains to be seen whether Kelly can make
the transition to a very different, largely female,
entertainment-oriented audience (though being branded as part of “Today”
is a big advantage).
What’s fascinating is the way some critics take not-so-veiled shots at
Fox, act like Kelly has to be rehabilitated, and then scoff at her
Perhaps that’s why Slate’s review was headlined "There’s No Escaping
Megyn was of course known as a tough-as-nails interviewer with a
lawyer’s ability to dissect difficult issues, as well as the woman who
was subjected to constant attacks by Donald Trump until they reached a
truce. She made no secret of the fact that she felt scarred by the
political wars when she left Fox at the end of December for an NBC deal
worth upwards of $15 million a year.
But when I worked with her, she also displayed a wicked sense of humor.
She was comfortable doing lighter segments. She was at ease sitting down
with the Duggar family, of “19 Kids and Counting,” over a
She would say privately that she wasn’t really that into politics, that
the nastiness of it was wearing her down, so it was not some bogus
revelation when Kelly told the “Today” audience that she was “kinda
done” with political stories.
What’s more, her passion in life is her three young kids, who sometimes
accompanied her on trips and debates.
None of this guarantees her success. Her Sunday night newsmagazine show
fell flat. The thing about television, especially in the morning, is
that people either like you or they don’t. That’s why NBC went to such
lengths to brand Kelly as part of the "family" (Al Roker giving her a
bike ride to work, Matt Lauer cooking her breakfast, hugs from Savannah
Guthrie and Kathie Lee Gifford).
But the critics seemed loaded for bear from the moment she stepped in
front of the live audience.
The Washington Post review was especially mean-spirited:
"The debut was like watching a network try to assemble its own Bride of
Frankenstein, using parts of Ellen DeGeneres, Kelly Ripa and whatever
else it can find. The resultant lovely creature, dressed in a mauve,
pussy-bow blouse and skintight pants, moved stiffly and waved her arms
around in broad gestures in a bizarre attempt to generate excitement
from an audience that was already standing and cheering as duly
instructed. She interviewed people nervously and so awkwardly that they
were cowed into giving monosyllabic answers. She also never missed an
opportunity to talk about herself.
"Most of the episode devolved into an intentionally meta hall of
mirrors, inviting the audience to admire Kelly as much as Kelly admires
The aforementioned Slate review:
"This woman, this goofy dancer, this celebrity interviewer, this cozy
companion is who Megyn Kelly tried to introduce Monday morning."
As for Kelly’s "coy psych-out" that she’s had it with politics because
"it's gotten so dark":
"That Kelly spent years working at a network that made an unparalleled
contribution to that darkness is, well— look, she’s here now, and she
would like to share a mimosa with you!" Megyn was, in this telling, "not
your typical Foxbot" because she "showed occasional flashes of
Not a Foxbot—amazing!
The New Yorker took its own partisan shot, saying Kelly was "a picture
of competence amid the debauched parade of her former network," and now
“the light-hearted, congenitally warm 'new kid on the Rock.' …
"Kelly’s inaugural hour of 'Today' was awkward and without purpose. The
show offered no answer as to what distinguished it, and its star, from
the packed slate of live morning broadcasts. It was painful to watch
Kelly, who is charismatic as a firebrand, regress to an arm-waving
neophyte, having been swallowed by the shiny expanse of a talk-show
And Time went there as well: "The problem is that Kelly, for all her
forced bonhomie, is more chilly than chill. Kelly's work on Fox News,
aggressively questioning perceived agents of division in a manner that
was itself cleverly divisive, made her a star. Now, there was little
left but self."
Would Rachel Maddow or some other liberal host ever be branded “cleverly
divisive”? I’ve seen Kelly eviscerate both Republican and Democratic
guests. To the extent she became “divisive,” it’s because many Trump
fans never forgave her for her debate question about his verbal attacks
From what I’ve seen of the show, Kelly spends lot of time with
celebrities, along with some produced segments featuring ordinary
people. Yesterday’s conversation with Robert Redford and Jane Fonda was
interesting; a jailhouse phoner with murderer Lyle Menendez, to promote
an upcoming “Law and Order,” I could do without. But then, I’m not in
the target demo.
I don’t think she can completely divorce herself from politics, and she
admitted as much yesterday when an audience member asked her about the
NFL controversy: “It’s not that we’re never going to cover politics on
this show, we are going to cover politics. But must every show
everywhere be the Trump show? Everywhere? With all due respect to the
president, everything we do is Trump, Trump, Trump, Trump, Trump.”
Good luck escaping that.
The bottom line is that Megyn Kelly will rise or fall based on her
ability to connect with the audience today, not what critics are saying
about her past.
Howard Kurtz is a Fox News analyst and the host of "MediaBuzz" (Sundays
11 a.m.). He is the author of five books and is based in Washington.
Follow him at @HowardKurtz. Click here for more information on Howard