The Great Smoky Mountain Journal
Source: Fox News
Posted: Tuesday, January 01, 2019 02:31 PM
New Doritos "Women-Friendly Chips" Not Winning Many Fans, Stirring Outrage
In a recent interview with Freakonomics Radio, PepsiCo CEO Indra Nooyi said that the company is looking at ways to develop women-friendly chips that do not leave flavor residue on fingers and have a less audible crunch.
"As you watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don't want to lose that taste of the flavor, and the broken chips in the bottom," Nooyi told Freakonomics.
According to Nooyi, these are two traits of its chips that women don't like.
She added, "Women I think would love to do the same, but they don't. They don't like to crunch too loudly in public. And they don't lick their fingers generously and they don't like to pour the little broken pieces and the flavor into their mouth."
PepsiCo did not immediately respond to Business Insider's request for comment.
