The Great Smoky Mountain Journal
Source: Fox News
Posted: Tuesday, January 01, 2019 02:30 PM
U.S. Marines To Air Super Bowl Ad For First Time In 30 Years
The 30-second ad – which can be viewed at www.marines.com – shows Marines deploying off ships in amphibious vehicles, dropping bombs from aircraft and hurling a shoulder-launched drone into the air, simulating real-life combat missions.
The goal, said Maj. Gen. Paul Kennedy, head of the Marine Corps Recruiting Command, is to reach young men and women who have faced and conquered challenges in their lives.
"I'm trying to enlist 18- to 24-year-olds," Kennedy said. "And they tend to be cord-cutters. They take in entertainment differently and they tend to do it on a device rather than a television."
"I'm trying to enlist 18- to 24-year-olds. And they tend to be cord-cutters. They take in entertainment differently and they tend to do it on a device rather than a television."
- Maj. Gen. Paul Kennedy, head of the Marine Corps Recruiting Command
Military recruiters have historically found February through May to be the toughest period for finding new enlistments. By this time, many high school seniors have decided what they will do after graduation, or which college they will attend.